What Areas of The Business Should be Outsourced? Business / Marketing

When managing a business, the main goal  (aside from making money) should be to stay with the times and think about the aspects of the day-to-day running that make the business what it is. In order to be successful and stay innovative, relevant and improve upon the overall productivity. 

This is where outsourcing specific tasks come into fruition. There may be areas in which this is already being done, such as using a virtual office company to handle important calls and to take messages. However, there are many more areas in which can be outsourced to specialist organizations who will bring their expertise to the running of the business, while giving you more time to do other things.

Here are a few suggestions to help to improve the productivity of your business. 

Recruitment 

Staff turnaround, and workforce growth can be costly. It can also take up a large chunk of time- writing job descriptions, looking through resumes, shortlisting candidates, interviewing and finally completing job offers can be a huge task–especially if it has to be done several times a year for various roles based on the needs of the business.

Recruitment consultants are experts in many aspects of the recruitment process. They will take out a lot of the headache of writing engaging adverts, screening candidates and shortlisting for you-after gaining a thorough understanding of your requirements. 

It is in their best interest to get this done as quickly and thoroughly as possible, cutting down this lengthy task, and minimizing the time for gaps in your workforce. 

IT Services 

This is an area in which is growing in popularity for outsourcing. Using Managed IT Services saves money and time, as well as having the benefit of expert IT support available as and when needed. A computer system breakdown can be disastrous for a company, as the time offline and money lost as a result of that can cause a business to fail. 

This is especially useful–and arguably necessary, when a business fundamentally relies on systems online, or if other aspects of the business are outsourced. 

Use a reliable IT service to avoid preventable issues as a result of a system failure. 

Pexels-CC0 Image 

Social Media and Marketing 

Not everybody who runs a business knows how to effectively market what they are trying to sell. Trying to become an expert copywriter when you have other important things to do such as managing a team, networking and making sales can lead to loss of time and money. 

Social media is no longer just about sharing pictures of what you had for dinner, or expressing views about the costs of using a parking lot in your city– it has evolved into a place for marketing–and not just a place for people to advertise their next MLM scheme selling detox teas.

It is an incredible, cost-effective way of reaching potential customers, so much so that there are organizations that specialize in creating bespoke marketing content for an individual company. 
What other areas can be outsourced to help with the productivity of a company?


Sharni-Marie

Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.

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