A small business has a lot to deal with. A lack of marketing knowhow and power to carry out a campaign. A whole host of competitors on the market. And more often than not, technology troubles, and having access to less digital resources than a company with a longer history and a whole heap of more funding does! 

That’s why a mobile application would be of such benefit to you. Even when you’re a small company with only a few employees behind you, an app can make a whole world of difference, and set you up for great things in the future. And when you put an app hand in hand with a marketing directive, a whole bucket load of new possibilities will open up to you. 

We’ve touched on the benefits of building an app before now, but let’s think about the marketing side of things in a little more detail. After all, one of the main benefits of an app for business is its marketing power, and you deserve to know everything one little bundle of software could do for you! 

So, without further ado, here are a few of the main ways an app could change your marketing ability. Go about the process properly and you’ll have an awful lot to show for it at the end of the year. 

Pexels Image – CC0 Licence

An Insight into Your Most Common Customers

If you’re looking for a new way to conduct market research, and get some feelers out there to find out what your most common type of customers look like, building an app is a surefire way to guarantee success. After all, an app is downloaded straight to someone’s phone, which is usually kept on their person at all times. And seeing as that means your website/business will be accessible to them 24/7, it means the customer will be accessible to you 24/7 too!

And from a marketing perspective, that’s a win win. Not only does this innately increase sales, but it means you get to know the ins and outs of your customers’ shopping behaviour, whenever it occurs. You get to know what they search for the most, you get to know what times they are most likely to come online in search of purchase, and you get to know what prices they’re willing to pay. These are 3 crucial elements of the market every company out there wants to get to know, and with an app, it won’t be hard to collect this kind of data.

A Straight Shot Towards Customer Loyalty

How do you feel about your customer base at the moment? Because there’s a lot of work to be done to ensure that they come back to you time and time again! And thankfully, an app also helps to increase the brand recognition, and ensuing customer loyalty, that every single new and small business wants to achieve. If you build an app that’s completely free to download, your customers are going to recognise you as a trustworthy and upfront operation; they don’t have to pay for the privilege to use an app like yours, and that creates a lot of goodwill from the get go. 

At the same time, your customers are going to keep this app on their phone, and be able to use it whenever the fancy takes them. How is that useful to you? Because it means they always come to you, whenever they have a need of your products or services! Often enough, that creates customer loyalty without the customer even knowing about it, and if they don’t have to think about whether or not they need to come to you to buy something, the more the better! 

A Decrease in Market Competition on Download Stores

There’s a lot of competition out there, isn’t there? Even as a small business working in a defined and strict niche, there’s going to be at least 2 or 3 more companies like yours working to make ends meet. And when you’ve got an entire corner of the market to try and dominate, you’re going to have to come up with something pretty special. Thankfully, that’s just what an app is!

This is due to the amount of competition that can be found on the stores where mobile apps are downloaded from. The Google Play store, and the Apple App store, are two very similar software hubs: upload an app to the database, have it pass quality checks, and then leave it there for people to download at their leisure. It’s simple as! 

Why is this so effective for marketing purposes? Seeing as there’s little to no marketing down via these hubs, and typing in a search term will ping back literally anything to do with that term, there’s going to be a seriously low amount of competition you’ll come up against! And most importantly, a low amount of quality competition. 

You might want to talk to a software development company while you’re at it. It’s a lot more time and cost efficient on your budget to have a professional develop an app, rather than work to make one yourself. And seeing as you’re trying to build something that’s worth a customer’s attention, you’re going to want a polished product by the end of the process. A good look is one of the best marketing tools known to man, and if something looks enticing enough on the surface, you can be sure it’ll generate a lot of market interest. 

So, Will You Build an App in the Near Future? 

You probably should! There are a lot of benefits to building an app, but as we’ve stated and proved above, the boost it gives your marketing capability and general market knowhow is the best. You get inside the heads of your customers, and you’re able to provide them with what they want and need as and when they want or need it. What could be better for an operation like yours?