Tag: strategy


Marketing Online: Common Mistakes Business / Digital Marketing

Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars...

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Tips on Outsourcing for Solopreneurs Business / Startups

Am I a Solopreneur or Entrepreneur? A solopreneur, put simply, is someone who sets up then runs their business single-handedly. They are focused on building their own personal brand. They can be freelancers, small business owners or consultants.  They embrace working alone and don’t outsource. An entrepreneur on the other hand seeks to build a business to make a profit and then sell it. They...

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Part 3: Tackling the Giant – Facebook Business / Digital Marketing

This post is part of a series called “The Main Point of Being Online”. If you missed the other posts read them first here: The Point of Being “Online” Part 1: Your Website  The Point of Being “Online” Part 2: Social Media A couple of quick reminders from my previous posts to get us started: “The main point here about being “online” is that half...

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Part 2 – The Point of Being Online: Social Media Business / Digital Marketing

This post is part of a series… If you missed the first article, check it out here: Part 1 – The Point of Being Online: Your Website “The main point here about being “online” is that half the world is there.” – Sharni-Marie There are just over 7.3 billion people walking the planet today. 53% of this number are living in urban/developed areas. That works...

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The Point of Being “Online” Part 1: Your Website Business / Digital Marketing

Most people these days realise that their business, no matter how large or small, should have some kind of online presence. Digital marketing may not be at the forefront of their thinking, but when approached on the subject, nodding heads of agreement follows. But commonly it is one of those aspects of business that is put on the back burner or in the ‘too hard’...

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About Me

Sharni-Marie Barney

Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.