Business / Digital Marketing
Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet....
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Business / Digital Marketing / Startups
This is my guest post that originally appeared on Global Social Media Coaching. Unique as you are Your business is as unique as you are. You created it. You transformed it. It evolved out of your own ideas, and the energy of the team of people who work for you. Your customer service has its own unique personality. Your product range is a reflection of...
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Business / Startups
You’re not outsourcing copywriting? Why not? Are you a small business owner? Then I’m guessing you probably don’t have a copywriter on hand. That’s fine. But I bet you haven’t even thought of outsourcing copywriting. You’re probably writing all your brochure copy, marketing materials and blogs because you’re hesitant about outsourcing. What is a copywriter? A copywriter isn’t just any writer. They’re someone who writes...
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Business / Startups
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around...
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Business / Digital Marketing
Guest post by Hollie Hoadley from Creative Solutions Consulting. In another post of mine, we explored the phenomenon of insourcing. If you missed it, we basically talked about how things are going digital to make life easier for our customers. As entrepreneurs, we were told to either go online or go extinct, so we embraced all things digital – automated lead nurturing, rapid e-commerce, live chat...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
