Tag: CX


All right, Digital. Now it’s Personal. Business / Digital Marketing

Guest post by Hollie Hoadley from Creative Solutions Consulting. In another post of mine, we explored the phenomenon of insourcing. If you missed it, we basically talked about how things are going digital to make life easier for our customers. As entrepreneurs, we were told to either go online or go extinct, so we embraced all things digital – automated lead nurturing, rapid e-commerce, live chat...

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Engaging Customers with Mobile Marketing Digital Marketing

Why Businesses Need to Engage Customers with Mobile Marketing Smartphone access has changed the way businesses interact with customers. Right now, there are over 3.65 billion unique global mobile users. Customer engagement, before, dealt with generic interaction. Now, one-on-one feedback options are possible with mobile. A company enabled by mobile stays in business. Beyond 2016, mobile marketing won’t be a choice. It’ll be a necessity....

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Part 2 – The Point of Being Online: Social Media Business / Digital Marketing

This post is part of a series… If you missed the first article, check it out here: Part 1 – The Point of Being Online: Your Website “The main point here about being “online” is that half the world is there.” – Sharni-Marie There are just over 7.3 billion people walking the planet today. 53% of this number are living in urban/developed areas. That works...

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The Point of Being “Online” Part 1: Your Website Business / Digital Marketing

Most people these days realise that their business, no matter how large or small, should have some kind of online presence. Digital marketing may not be at the forefront of their thinking, but when approached on the subject, nodding heads of agreement follows. But commonly it is one of those aspects of business that is put on the back burner or in the ‘too hard’...

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Failure as Strategy? Business / Motivate

I am very active on social media, especially Twitter (feel free to connect) and I regularly view blog post after twitter post of how good it is to fail; that failure is essential for growth; that we should welcome failure with open arms. From the written words of so many, it seems that the only way we can succeed is to fail and fail and...

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About Me

Sharni-Marie Barney

Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.