These days, with blogs, the internet, and social media, having an online presence for any small business is a must. It really is something that is vital for any business. Even if you have a business that isn’t only based online, such as a business that has a brick-and-mortar store, an online presence really is important. To show just how important, there have been several studies, and they have found that a huge amount (97%) of consumers search for businesses, especially local businesses, online. So if you want to be found and for people to find out about what you do and become potential customers, then being online is a must.

Creating a website isn’t something that is especially difficult, as there are plenty of website builders out there, if you’re not that experienced yourself. But whatever you choose to do, doing it yourself or having a web designer do it for you, it is a good idea to remember the following:

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Responsive Mobile Site

Back in 2016, there was a report that found that over 60% of shoppers make their purchases on the phones (and some on tablets). And with many shoppers (90%) also reporting that they use their phone to look up similar things when they are in a shop to compare prices, being online is a must if you want to be competitive and part of that customer’s shopping experience. But not only that, you need to have a decent website that works on mobile devices too. If people have a bad experience on your site on their phone, or it takes a while to load, then they are likely to just click off and find a competitor’s site that works better.

Easy to Find

You need to have a domain name for your site that explains what you do or is your business name. Because even if people don’t know what your business is, if they are searching for a florist in their local area, then that is what they will search. If your site is SanAntonioFlowers.com, as an example, then it shows what you do, where you are, and will come up if people are searching for topics around that. You can get multiple domains that point to your website too, so that could be a good idea.

Backup and Data Recovery

If you have a business online, particularly if you take sales through the website, then it is going to be hard to keep the business going if the site goes down. So having a plan in place for backup and data recovery for your site is really important. You could look for help through sites like Binatech System Solutions, as well as looking at what your web host offers. As it is your business, no expense should be spared, so it is worth looking at, for sure.

Call to Action

All the pages on your website should be able to entice the reader to do something. You want to encourage potential customers to call, sign up for something, buy something, or download a freebie. Make sure that you have a clear invitation for site visitors to do just that, with a link or a button.