If only the act of telling investors the business was going to be successful was enough to secure funding. God, you’d be out of your apartment and into an office block before money men and women could blink. In reality, the rich and wealthy aren’t so quick to part with their cash.

To get them to give you a dime, you have to prove that the company and industry are money-spinners. They want a return on their investment, and they want a big one.

Charming investors into bed with you isn’t straightforward, but it is possible with the following advice.

 

Judgement Day

As soon as you walk into a room, the people in it will make a snap judgement. This doesn’t sound fair but it’s a way of life and everyone is guilty. Think about the last time you viewed a property and dismissed outright before going through the front door. In short, there needs to be curb appeal to gain their curiosity and respect. A person who walks in dressed in a t-shirt and jeans sweating bullets isn’t going to inspire confidence. Wear nice, sharp clothes, tweak your posture to exude confidence, and maintain eye contact as well as a firm grip. See this site for inspiration. Obstacle one: out of the way.

 

Emotional Investment

The second roadblock is their detachment. Because it’s not their company and they’re dead inside, they don’t give two hoots about your story. All they care about is money, so it’s essential to make a connection with them in the room. Forget a soppy, X Factor-style cry fest and focus on the nuts and bolts of the brand. Bring out a prototype of the product and show them how it works and how it solves a real problem. If possible, include smells and sounds to invoke positive memories. Visit this site for more. And, be funny and charming. A friendly smile makes them invest in the boss, and that’s an investment in the business, too.

 

Show Me The Money

The elephant in the room is money: how are they going to make any? Figures might be few and far between at the moment, but they should still be included in the meeting. Show them the sales and revenue and profit at the start and where it is now. Wrap the numbers up into nice sound bites that are impressive at first glance. Project the future earnings and where the brand might be in five years with the right cash injection. However, don’t fudge the numbers. These are entrepreneurs who know when someone is lying.

 

Winging It

This is what it seems. Angels are usually former business owners who want to help people like themselves. It’s part of the experience for them, as well as taking a cut. Anybody who looks as if they are a know it all or won’t listen probably won’t secure funding. An excellent tip is to be receptive to their questions and queries to show that you’re willing to learn.

So, do you think you can enter the lions’ den and come out alive?