By now, many business owners are competent at promoting their brands, at least for the most part. Many people understand the value of regularly posting on social media, of curating a competent website, or even running a business blog for sharing insight and improving SEO rankings.

Even if you’re not familiar with this, then outsourced professionals such as SEO agencies, content writers, and even freelance graphic designers can help the smallest of firms provide something of a competent and coherent result.

That said, sometimes, it can feel as though instead of expressing who we are as a business, we’re just fitting into a list of norms of buzzwords indistinguishable from the marketing prose of every other firm in our field. This can be a problem, because sure, standing up is important, but standing out is what really creates engagement.

In this post, then, we’ll discuss how you can promote your brand and adhere to those common principles but without relying on a formula to get you noticed. With that in mind, please consider:

Show Your History

It’s good to be proud of your history as a firm, and to show your wins, losses, and inspiration for all to see. This can help you add a human touch to your firm, while also providing a more accessible means of understanding your brand that other firms can’t quite match. It may be that presenting your staff with a ‘meet the team’ page, or discussing how you’ve evolved over the years, or using your anniversary as a means to celebrate a new promotion can have a compounding effect on how confident you feel as a brand. It can’t hurt to try.

Show Your Process

It’s healthy to show your process, be that how you service clients, or how you manufacture orders to specification. Think of how Whiskey brands will use advertising that shows their oakwood casks and the refining process. It might be that you show how you generate the best merchandise using commercial embroidery machines, or the creative inspiration behind your new product line. This behind-the-scenes approach helps customers and clients look at you with more favor, as you’ll be inviting them to learn and care about what you do.

Show Your Vision

It’s good to show your history, sure, but what about your approach towards the future? What do you hope to achieve – to build? What impact do you wish to have on your industry, and how do you hope to care for clients? Including those reading your material in your future plans can help consumers and clients feel as if they’re part of that story, and that they only need to come along in order to make the best of it alongside you. It’s not hard to see why not many consider this to be one of the best ways to drum up excitement for a brand, but remember, delivering on these ambitions is always the next step.

With this approach, you’re sure to promote your brand without relying on a marketing formula.