In 2023, most brands understand the need for an online presence. That might simply be a Google Business listing, or it may be registration with industry-specific enterprises. For example, restaurants and hotels are wise to sign up with platforms like TripAdvisor so they can respond to reviews, upload information about their particular building and brand, and move on from there.

But it’s not just if you present your brand online, but how you do it, and how that reflects on your business. For example, if may be that your restaurant has rebranded in the last year. However, all of your photographs online showcase the old signage and entrance. This can confuse new guests as they seek to arrive at your gates, not recognizing the new redesign and wondering if the brand is under the same management. Without the immediate refresh of your updated online presence, confusion is the result.

Let’s dig into this topic a little further, and discuss how to not only present yourself capably online, but magnetically, with confidence, and as a perfect expression of your brand values:

The Necessity of Sharp Photography

Sharp photography under a trained eye will express more about your brand than thousands of words could. Hiring a hotel interior photographer to proudly demonstrate your rooms and help your lobby look impressive and imposing (helping the natural characteristics of the building to shine), taking large-scale pictures of your function room, or simply showing your guests having a good time. With a clean and rotating gallery of photographs front and centre, or simply filling the pages of your third-party profiles (it’s good to have your own pictures to hand rather than user pictures only on platforms like TripAdvisor), you’ll put your best foot forward.

Hire A Copywriter

We did mention that a picture speaks a thousand words, but the words you use are important too. Sharp, snappy, accessible prose dedicated to explaining exactly what your brand is about, why it’s important, and how it’s better than the competition can inspire local consumers to give you try. It’s about conveying your business idea quickly with no frills, but also having fun with language, cutting right to the heart of what it is your consumers need. When you hire a copywriter with experience, they can achieve this and also prime your text for search-engine algorithms. 

Engage With All “Feature-Settings”

You may notice that public platforms that index your business, be that our prior example of TripAdvisor or another industry-specific platform, will often have “categories” that provide further information about your characteristics or features. So for example, this may be a list of boxes regarding the use of your hotel, if it’s open to corporate events or weddings, how accessible it is, etc. If you plan to engage with those platforms, then make sure to properly go through these lists so every feature is up to date and properly communicated. This way, you can lessen the likelihood of anyone contacting you despite that information remaining clear online.

With this advice, you’re sure to present your brand more capably online, through and through.