Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Productivity / Work
If you think it’s time for your business to have a fresh start, you should think about what that fresh start could and should look like. There are many different ways in which you can make a fresh start happen and there are no right and wrong answers for you to find. However, some ways of creating a fresh start are better than others and...
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Business / Marketing / Startups / Work
Starting your own business can be both exciting and frightening at the same time. It’s one thing having an idea, one that you feel very passionate about. But quite another to turn it into a business and a success. Most new businesses will fail in the first year because of some of the primary attributes of running a business. They will have either been ignored...
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Business / Technology / Work
Cyberattacks are commonly targeted against small businesses. By investing in cybersecurity measures, you can fend off potential attacks from hackers. Here are just some of the best cybersecurity measures that you can put in place. Maintain strong passwords There are many ways in which hackers can gain access to your files and data. Cracking passwords is one of the simplest and most common forms of...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
