Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Productivity
You may have had a decent 2019, but decent isn’t always good enough, especially not for ambitious entrepreneurs. This is why you need to do what you can to improve your fortunes in the New Year. Improved fortunes can bring better productivity, further growth, and a broad range of opportunities that will help your business reach its full potential, and perhaps beyond. There are many...
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Business
Physical stores are making a resurgence. More and more people are going back to the old way of going out to buy their goods, and this is something which a lot of businesses are looking to take advantage of. As a business owner, this gives you a good opportunity to get a foothold in the world of physical business. Of course, though, when it comes...
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Business
Believe it or not, but Christmas parties are actually a lot easier to plan for big businesses. This is not only because they tend to have more funds available, but this is because most of the venues cater to a bigger number of people. But what about small businesses? You still need to make sure you hold a Christmas event. After all, you want to...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
