Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Motivate / Productivity / Startups / Work
Running a business isn’t for the faint hearted. It can take a lot of work, dedication, and resilience. But it can also be something that is really rewarding and beneficial in your life. As a leader, you get to make a difference – not only in the world but among the people you work with too. But, in order to do that, you have to...
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Business / Work
If you want to run a business, you might be wary of the impact that your business has on the world. Although you want to make money from your business, you might also be thinking about how you can have a positive effect or avoid having a negative effect on the world around you. Some people might argue that it’s inherently impossible to run an...
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Business / Motivate / Productivity
As an employer, you might find that you go through phases with your staff and their performance. Sometimes, they might be great. Performing well, enjoying their work and building relationships with customers. But, other times, the performance of your whole team might drop. They might seem uninterested, keen to leave at the end of the day and unhappy. Morale might be low, they might be...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
