Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
You have no doubt set goals for your business this year, in terms of both sales and actions. You know that you want to expand and build on the solid business foundation that you have laid, the challenge is in working out which direction to move in next. That is why today we are sharing with you a few suggestions around how to grow your...
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Business / News / Technology
There has been a pretty big shift in recent years towards more green-focused practices, and it’s a trend that’s only expected to develop in the coming years. Companies are beginning to see the value of integrating more eco-friendly practices into their operations, which is a move that benefits everyone and everything. It helps to protect and limit the impact the company has on the natural...
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Business / Company / Work
There’s no denying that there have been giant strides made forward when it comes to gender equality, but it’s also true that there is still a long way to go until we can say that we have an entirely gender-equal world. One of the areas where inequality is felt most sharply is in the difference in the amount of money that men and women earn....
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
