Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Motivate / Productivity / Work
When you have a building full of people, with teams that have been put together not by choice, but by management decisions. Then you are likely to get some disagreements, and a little bit of animal city at times. It’s inevitable. As humans, if we spent too much time in close proximity to other humans, we will find our differences over time. So what we...
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Business / Money Matters
Starting out a business can be a great way to get that family and working life balance right. It can be a dream come true, it can be an ambition that you finally fulfill, but there are always going to be things that you can do to help with planning for the future of your business and the next steps that you can take. What...
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Business / Travel
It is, in many ways, very exciting to be able to travel for business, and if you are in the position of being able to do this then you are probably keen to make sure that you are going to do it right. Anyone who has done it a lot will tell you that there is quite a lot to consider if you want to...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
