Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Design
As a business grows, it changes its anatomy, and so does your business. As it begins to evolve into a bigger entity, there will be a need to expand your workforce. A growing customer base will also require additional employees for operational efficiency. What’s more, you’ll need a bigger office space that can fit new church chairs for the additional employees. Such changes demand that...
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Business / Creativity
There’s a reason that innovation is the buzzword on everyone’s lips. It can make the difference between business success or failure, set what you do apart from your competitors and create new streams of revenue that you haven’t previously considered. Of course most blue chip companies are well aware of this and have dedicated sizable budgets to stimulating innovative new ideas within their sectors –...
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Health
Mental health is such a hot topic at the minute, and so it should be. There are so many things going on in the world that are leading others to have problems with their mind that they’re finding hard to control. And do you want to know one of the things that’s the leading cause to stress, anxiety, and depression? It’s the work life that...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
