Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Brand / Business
If there’s one thing that a lot of smaller businesses struggle with, it’s the understanding that success very often rests entirely on how you’re perceived by the world around you. You might be a wonderful person with a huge amount of passion for your product and care for your customer, but if that doesn’t match up with the public perception of your business, then you’re...
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Technology
It’s a no-brainer to suggest that your business needs to keep up with the latest tech trends. You don’t need to use everything that is new and trending, of course, as not everything will be relevant to you. However, you should keep up with what is happening, as they might still have an effect on your business in some way. Consider the example of Blockbusters,...
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Travel
What do you look for in a community? Many would want to have friendly neighbors and a clean environment. But you also need to consider your proximity to crucial establishments and facilities such as hospitals and government offices. You never know when an emergency would come. So if you are looking for a townhouse for sale in Cavite, you’d better scope the nearby areas for...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
