Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
In many businesses, there will come a time when you need to think about how you are going to change the money around so that things are looking considerably healthier. You might even find that you are in the midst of an emergency, and you need to suddenly try and improve the finances greatly in a short space of time. There are many ways to...
Read More
Company
Many businesses focus on communicating externally; with customers, investors, clients, and the media. As a result of this, effective communicate internally can be overlooked. Effective communication with your staff is essential. It allows you to run projects more smoothly, have a clear idea of morale, and make your team feel valued. Image – free for commercial use 1. Be clear and concise. Avoid overwriting and...
Read More
Brand
When starting a business, establishing a strong brand is essential. In many ways, this is the identity of your company and can have a telling impact on customer relations and prospective leads. While many people try to overcomplicate the process, you can achieve greatness by focusing on just five things. So, what is the magical formula for building a great brand? Here’s all you need...
Read More
Sep 20 2024
Sep 19 2024
Sep 19 2024
Sep 12 2024
Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
