Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
After a worldwide study in 2017, a shocking statistic revealed that only 15% of the world’s employees feel engaged at work. That means that a startling 85% of people are disinterested or unhappy in their job to some capacity. Workers’ priorities are shifting rapidly in search of fulfillment and balance. People are no longer satisfied with a secure job, they are seeking more meaningful work...
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Marketing
If you take a look at law firms and their current marketing strategies, you’ll generally find that they fall into one of two categories. The old fashioned, boring and unapproachable firms, and at the other end of the scale, the gimmicky ones, that have opted for the fast-food style approach to marketing themselves. While this is not a great reflection of the industry, or it...
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Business / Outsourcing
Running your company involves the balancing of many small tasks that all require attention every single day. Whether you are running a solo outfit or employing a small team of staff, you can end up getting bogged down and sidetracked by all the different areas you need to focus on to keep the company up and running. Image Credit: Pexels CC0 License If you have...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
