Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Motivate
Some people think about their career in the same way that they might think of a soulmate. There might be a dream career out there, and the tricky part is getting there. While work isn’t all there is to life, it’s best to have a job that you enjoy and that inspires you. Unfortunately, you might not feel ready for the career of your dreams....
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Business / Marketing
We all love a good story. People go online to watch YouTube so that they can listen to other people’s stories. And we’ve been telling stories around fireplaces and bedtimes for millennia. Not only do stories offer great entertainment value, but they suck people in so that they can learn something new. Whether you do it yourself with your smartphone or you hire a video...
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Brand / Productivity
Internship programs have surged in popularity across Australia, becoming integral components of both academic and professional development pathways. This trend can be attributed to several factors, including the evolving nature of the job market, increased competition for entry-level positions, and the growing emphasis on practical skills and industry experience. Many companies recognise the value of internships not only as a means of talent acquisition but...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
