Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Marketing
The Coronavirus pandemic has dramatically changed the ways businesses operate to the point where you might not recognise it any longer. Customers disinfecting their hands as they walk into your store with face masks adjusted and a shifty look in their eyes is weird. However, it isn’t the only way your company has altered in the past four months. As a marketing outfit, you’ve got...
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Marketing
There is no denying that we have all been through a very strange few months and 2020 perhaps has not been the year that you originally imagined it would be. There is no denying that as a business, you may have had to make some big changes. However, with things starting to ease up, could you do with pushing your business forward to kickstart the...
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Just because the world of business has been sleeping for a few months, doesn’t mean that cybercriminals have stopped working. In fact, there’s a real sense that businesses will forget how important cybersecurity is for their business, once they get back to working again. There was already a shift in the way hackers and malware started operating in 2020. So will that still matter now?...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
