Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
The economy is unpredictable, especially at the moment, and it is likely that we will see another recession in the near future. During times of economic upheaval, many businesses will struggle because people simply don’t have as much money to spend. Any business that sells products or services that are considered a necessity is safer, but a business that provides luxury goods of some kind...
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Business / Startups
Is your business online yet? Being online in the digital day and age is key to securing as big a customer base as possible, and it’s why so many businesses are so keen to have a website of their own. However, this is only one step of the way forward. Getting a business online takes a bit of effort, and a lot of forward planning....
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Business / Work From Home
In all likelihood, you never planned on having a remote team. Then the coronavirus arrived on domestic shores, and you suddenly had to change your operational model from the ground up. Usually, companies spend months preparing for such a transition. But in the final reckoning, they had just days. Having vast swathes of the workforce tapping away at the computers at home isn’t ideal. You...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
