Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
The concept of friction in the business world is not new. When it comes to your customer experience, business friction refers to any obstacle that could dissuade them from buying – such as long wait times on hold, for instance. Typically, businesses are quick at spotting and improving customer-related friction. However, many fail to acknowledge friction points that affect business development and processes. Indeed, your...
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Business
Work processes are the inner workings of a business, and it’s beneficial to look at the different ways in which you can make them more efficient. By doing so, you’re going to make it easier for your staff to get the work done and to get the most out of the working day or week. Here are some tips to simplify work processes within the...
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Marketing
Target marketing is one of the most useful tips for business growth that you shouldn’t ignore as a business owner. It involves researching and understanding your potential customers based on their demographics, location, personalities, values, and behaviour. Marketers use this strategy to help them focus their advertising messages and set budgets to avoid wastage. While this remains an effective approach, it’s important to ensure you...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
