Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Digital Marketing
Choosing an SEO consultant SEO is difficult to grasp and can make you seem ten years older than you really are. For this reason, you might want to seek the help of an SEO consultant. You can take a look at Adinfusion’s website to get an idea of the sort of services to expect from professionals like this, but you can also find some of...
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Company
According to Medium, ‘the average return on investment of workplace wellness programs is 3.27.’ This essentially means that ‘for every dollar that was spent on a wellbeing program, the company saved $3.27 because of reduced healthcare costs.’ Of course, ROI isn’t the only reason to prioritize workplace wellbeing. When you improve your staff’s wellbeing, you’ll ensure happier employees and an improved company culture. There are...
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Digital Marketing
Digital marketing is constantly changing and evolving. A method or platform that’s great today may not be effective next year, with all the new apps, trends, and algorithm changes launching annually. A few years back, Facebook and Twitter were all the rage, now they’re eclipsed by applications like Instagram and TikTok. If you want the business you’re managing to stay relevant online, adapt to these changes quickly and efficiently. Here...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
