Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Marketing
Social media platforms provide an essential marketing tool for every entrepreneur. Finding low-cost but effective methods to promote your business is never an easy task, but is much simpler if you understand how to use social media effectively for your small business. Social media platforms allow you to reach your target market across the world and expand your audience. Making social media a core element...
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Marketing
The internet contains plenty of advice geared towards beginning video marketers. If you want to learn how to create, edit, and promote your videos, a Google search will help you find everything you need to know. But the existing articles usually overlook one of the most common questions that new video creators ask: What should my first videos actually be about? If you’re struggling to...
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Work
Business owners across the world, will all be in unison, scratching their chins. They are all in the same boat, wondering how they can get their employees to return to the office. They have to admit that not all of them will want to come back. Some of them will be rather reluctant and they will question you as to why they simply cannot continue...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
