Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Health
Part of your job as the owner and boss of your company is to ensure your employees are happy and healthy. The more satisfied they are overall, the better they’ll perform and the more eager they’ll be to show up to work with a positive attitude. There are ways to promote wellness in the workplace to confirm each person can be at their best each...
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Business
When it comes to being in business, there will always be set priorities that we have. We all have different reasons for starting a company. For some it can be emotional reasons or to help others. To others it can be for financial gain or to create a legacy. Either way, when you are in business, you know that you need to be able to...
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Business
Many new businesses face financial risks, which explains why 20% of new companies fail within two years. Additionally, 45% fail in five years and 65% within ten years. In effect, only 25% make it to the fifteenth year. However, research by Investopedia revealed that financial problems are a significant reason for business failure. Fortunately, you can save your business should you know the proper steps...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
