Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Brand / Business
Branding your small business begins when you develop your startup idea. The process helps you create and nourish the concept to its fullest potential. While it is easier to think of logos or colour schemes, branding demands more than that. With over 60% of Australian startups failing to go past year three, it is helpful for small business owners to develop and maintain their marketing...
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Business
Real estate investments are always smart ideas as they open the door to a plethora of opportunities. You can invest in all types of real estate, but commercial real estate is one of the most popular options. Typically, this refers to buildings like offices, retail stores, restaurants, etc. By owning one of these, you have a chance to start your own business. You can rent...
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Business / Startups
It’s no longer just you. The one (wo)man show has fulfilled its remit and you’re starting to see the rewards of all those long hours, cash strapped months and time away from family and loved ones. But as your business grows and changes, it may be a good time to check in with your foundational values and make sure that everything is above board and...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
