Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Digital Marketing / Marketing
Regardless of what business you are considering establishing on the market, you are always going to face a lot of competition. This might mean that you are concerned about whether you can reach an audience or if they will be lost to another business looking at the same audience. However, it’s easier than you might think to reach your audience and ensure that they choose...
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Motivate / Work
In life, motivation can be hard to come by. When we have a genuine reason to do something – such as fear or genuine urge – then we tend to go and get what we want. If we know that the royalties are a long way away or if we’re struggling to see the light at the end of the tunnel, however, then it can...
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Startups
Having big dreams as a sole entrepreneur is always a great thing. It gives you a goal to work towards and helps you build a path towards that success you’re looking for. However, there are a number of challenges along the way that you need to overcome, and there’s always a bit of luck involved as well. But if you’re resilient and focus on the...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
