Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
It’s obvious, but if you want to get anywhere in business, you need to be able to convince potential clients that your company is a safe pair of hands that is worth doing business with. One thing that can really help you with this is cultivating a more professional image because the more legitimate and experienced your business appears, the safer clients will feel using...
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Business / Outsourcing
Companies have long seen the value of outsourcing service providers to help them run their business efficiently—especially entrepreneurs. The fact is, small business owners and entrepreneurs cannot do everything themselves. However, it pays to assess the suitability of each company and the tasks they perform so you can get the maximum benefit. You don’t risk relinquishing control of too many parts of your company that...
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Marketing
As a matter of fact, small and medium businesses rely heavily on their marketing efforts in order to succeed. Therefore, it’s vital that you ensure your marketing strategy is effective and works for your business. A new business may not be able to survive without this. Other businesses get to the point where their marketing strategy is no longer working for them. So, what do...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
