Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Marketing
When it comes to running a business, the competition is fierce. The increasing dominance of e-commerce also means that physical businesses face even greater competition and a challenge to get people through the door. To bring those customers in, you’re going to need to pull out all the stops. Making that all-important first impression will help you bring in customers, who could recommend you to...
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Brand / Marketing
Every business knows that its brand reputation is one of the most important elements of success. Without a strong reputation, you will not have the respect or the interest of those that matter most, whether consumers or investors. It can be difficult for small businesses to establish a reputation, though. These small businesses do not have the budget or the background to rely on the...
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Money Matters
When you are ready to put your house on the market, don’t underestimate your home’s curb appeal. Before anyone can see how many bedrooms or bathrooms it has, they will form an impression of the exterior of the property through their first impressions. If your home is not up to par with more modern homes, potential buyers may pass it by for a newer model....
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
