Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Marketing
If this is the first time your business has had a website, then the launch can be quite an exciting event, but you should hold off on that for a moment. You don’t want to publish your website only to find out that it’s not yet fit for your customers to view and use it, as that could lose you a lot of sales. You...
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Marketing
Are you struggling to advertise your small business? You could find that you’re not seeing the results you’d expect. Alternatively, you could be spending too much for too small a return. That could leave you struggling to find affordable marketing strategies for small businesses. You might be surprised to learn that there are more of these to choose from than you’d think. You wouldn’t need...
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Work
It’s not uncommon for people to complain about their job. They’ll likely bring up many of the same things, including: Lack of promotions and an upward trajectory. Being underpaid and overworked. Not being supported in the role. Each of these can be a valid complaint. At a certain point, many people consider switching careers. If you’re in this position, you’ll want to ensure that anything...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
