Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Outsourcing
Outsourcing your first ever product that is manufactured by another company can be a daunting task, but it can also be one of the most rewarding experiences. If you are ready to take this journey, there are some things you should know before jumping head-first into the world of manufacturing. There are many factors that go into finding a manufacturing partner for your first ever...
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Uncategorized
If you are looking for original Gucci shoes to buy, you’ll likely not head to Woolworths. In the same way, you’ll probably not visit your local wholefoods store for your favourite bottle of beer. And there’s a good reason for this— these aren’t the right distributors of the product you are looking for. The same idea can be applied to your business. Pick the right...
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Productivity / Startups
Time management is an important skill every entrepreneur must master. You can do whatever tasks you schedule for the day with good time management skills. Likewise, you remove the need to rush your tasks and deadlines, avoiding stress. Moreover, you also learn to prioritise tasks according to their urgency, importance and time needed to complete them. A time management survey revealed that Australian business owners...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
