Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Brand
Brand positioning is all about what comes to your customer’s minds when they think about your business. Most entrepreneurs starting their business just jump in head-first and start searching for catchy brand names and marketing their products. And even though they experience a measure of success, that pales in comparison to what they’d have experienced if they’d taken the time to research their customers and...
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Business
A television is not just a device for watching Netflix in the evenings. It can also have enormous business benefits for your organisation. From boosting team morale to impressing potential clients, there are so many reasons why every company should consider installing a TV screen. If you’re not convinced, here are five great reasons your business needs a television. Entertainment When a potential client or...
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Money Matters
People think that their homes are investments. But after they’ve lived in them for ten years, they soon realize that that’s not actually the case. Properties require constant spending to keep them in good condition. If you don’t maintain them, things soon begin to go wrong, and, before you know it, you have a full-blown disaster on your hands. Most experts recommend that you spend...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
