Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Marketing
Increasing customer engagement and loyalty is crucial for the success and growth of any small business. Engaged and loyal customers are more likely to make repeat purchases, refer your business to others, and provide valuable feedback. Here are proven methods to help you boost customer engagement and foster loyalty for your small business. 1. Understand Your Customers The foundation of any successful customer engagement strategy...
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Business / Startups
It doesn’t feel like that long ago that businesses stayed in their local lanes, where big brand chains and international enterprises simply didn’t exist. But, in just a few short years, they’ve become not only preferable but expected across industries. There are a few reasons for this, including the simple fact that travel and international trade are now much simpler. With many modern shipping and...
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Business / Startups
Making pitches is regularly a part of growing a business. You might be pitching to potential investors, trying to convince them to invest in your company. Or you could be making a pitch to employees, colleagues, or partners, hoping to get them onboard with an idea or some changes you want to make. Whatever your pitch is for and whoever you’re giving it to, its...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
