Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Motivate
A new week. New energy. New focus. New resolutions. Successful people don’t make excuses, they make things happen. Review procedures. Change the inefficiencies. Build on what works. Reinforce the positive elements of your life, your work, your routines, your relationships. Be original. Be true to who you are. Be authentic. Create an authentic culture. Find a mentor. Learn from those around you – both successful...
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Photography
Why you Should Build your Marketing Plan Around Photography – No Matter How Big or Small Your Business Is It’s no secret among top entrepreneurs and marketing gurus that quality imagery takes on huge importance in promotions via digital marketing platforms – and remains a vital part of any advertising campaign. Put simply: Investing in great photography pays great dividends because it is one of...
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Travel
Since the beginning of time man has had an insatiable curiosity that has driven him to seek out new lands, new people and new ideas. History recounts endless tales of bold men going where no man has ever been before, and the heroes of our history books are those that have dared to seek the unknown lands for the betterment of humankind. They sought new...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
