Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Creative Writing
Dedicated to those who have lost the joy of writing… Just write for the fun of writing; the exploration of one’s self; the diving into the depths of thought and feeling. Write your thoughts. Write your dreams. Plan your moments. Build a script of momentum and energy. Write because you can.Write because you are free. Write for the wind – not necessarily for any...
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Business
For those of you lucky enough to be operating your own small business, you will understand just how volatile business really is. As quickly as you rise to popularity within your circles of influence, you can crumble into a big mess of financial difficulty, dissatisfied customers and unsettled staff. What sometimes seems like overnight your dream business venture can become your worst nightmare. And then...
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Business
In an age where a twitter post is set to have a life span of around 18 seconds if you are lucky, and developments in technology are moving at a pace that we could never have imagined 30 years ago (see Moore’s Law) it is essential for you to keep at the forefront of your mind that your business needs to be an organic entity:...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
