Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Startups
Current business landscapes offer a plethora of opportunities to new businesses. However, you should know that the road to success isn’t without obstacles. In truth, your startup is likely to encounter several challenges as it looks to establish its place in the industry. If you are prepared for the challenges ahead should boost the hopes of turning your aspirations into reality. Let’s get started. Financing...
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digital nomad / Marketing
Hong Kong is one of the most vibrant and sophisticated business markets in the world. With its mix of traditional and digital marketing strategies, companies can reach their target market both effectively and efficiently. Here are some ways to succeed when marketing in the Hong Kong business landscape. #1 Leverage Social Media Platforms Social media platforms such as Facebook, Instagram, LinkedIn, WeChat, and Twitter are...
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Money Matters
A budget is critical to living within your means. However, not all budgets are created equally, and it’s hard to put a good one together even with a spending breakdown right in front of you! So we need to be practical here. A budget doesn’t just put itself together, and it should be reviewed on a monthly basis to ensure it still aligns with reality....
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
