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Reactive Marketing – What it is and why it rarely works

Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….

What to do with a Great Idea

So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…

Marketing Online: Common Mistakes

Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…

Digital Marketing

Why Buyer Personas help your Content go Gangbusters.

Jan 15, 2016 by Simon Williams 8762 views No Comments

Content marketing has grown into a thing that pretty much no business can disregard or dismiss anymore. Find out more about how researching personas can help build a successful content marketing strategy.

Business / Digital Marketing

Part 3: Tackling the Giant – Facebook

Jan 12, 2016 by Sharni-Marie 5098 views No Comments

This post is part of a series called “The Main Point of Being Online”. If you missed the other posts read them first here: The Point of Being “Online” Part 1: Your Website The Point of Being “Online” Part 2: Social Media A couple of quick reminders from my previous posts to get us started: “The main point here about being “online” is that half...

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Creative Writing / Travel

Room to Think, Create & Be Inspired

Jan 05, 2016 by Sharni-Marie 4674 views 2 Comments

Guest Blog Post as it appeared for A-Frame Chalets @ Mokutu One of the challenges facing a lot of us today is the lack of “space” that is available in the day-to-day craziness that we now call life. With constant notifications vying for our attention, media oozing out of every device and expectations from colleagues, bosses, friends and families that we are always “on” it...

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