Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Digital Marketing / Motivate
Part 4 – The Point Of Being Online: Twitter In the past nine months the level of education that I have been experiencing has been simply amazing. I came to the realisation at the start of last year that, in my thinking, I had become extremely dull. My conversations lacked substance and personal growth seemed non-existent. I felt as though I had no direction, no...
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Business / Startups
Am I a Solopreneur or Entrepreneur? A solopreneur, put simply, is someone who sets up then runs their business single-handedly. They are focused on building their own personal brand. They can be freelancers, small business owners or consultants. They embrace working alone and don’t outsource. An entrepreneur on the other hand seeks to build a business to make a profit and then sell it. They...
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Business / Startups
A common characteristic of an entrepreneur is the fierce desire to be in control of one’s own work and see the proper remuneration for the effort expended. There is a driving force that pushes the entrepreneur to create, to have the freedom to create with a personal responsibility for the trialling of ideas without the restrictions of time, nor the pressure of answering to a...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
