Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Startups
The following is an article written by an incredibly passionate couple that have become friends of mine whom I have had the pleasure of meeting whilst living on Norfolk Island. This couple are amazing and inspiring business owners in a very challenging startup environment. They would love your support. So, if you feel as passionately about helping entrepreneurs find their way in the world as...
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Business / Digital Marketing
Guest post by Hollie Hoadley from Creative Solutions Consulting. In another post of mine, we explored the phenomenon of insourcing. If you missed it, we basically talked about how things are going digital to make life easier for our customers. As entrepreneurs, we were told to either go online or go extinct, so we embraced all things digital – automated lead nurturing, rapid e-commerce, live chat...
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Digital Marketing
Why Businesses Need to Engage Customers with Mobile Marketing Smartphone access has changed the way businesses interact with customers. Right now, there are over 3.65 billion unique global mobile users. Customer engagement, before, dealt with generic interaction. Now, one-on-one feedback options are possible with mobile. A company enabled by mobile stays in business. Beyond 2016, mobile marketing won’t be a choice. It’ll be a necessity....
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
