Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Motivate / Startups
Guest post by Nicole Antonio-Gadsdon from Aquarius HR Consulting On Friday 13th February last year, flouting all superstitions, I relaunched my consulting business. I had worked hard with my designer to revamp my logo, renovate the website, add a new space to experiment and share ideas (my blog The HR Rabbit Hole), took a crash course in a new language (Digital Speak – SEO, Backlinks, Content Curation,...
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Business / Digital Marketing
When you own your own small business, you need the best communication tool to reach and your customers in the most efficient way – and text messaging can do just that for you! There are several good reasons why text messaging remains one of the top forms of communication so why not use it as part of your marketing campaign? Top reasons why SMS is...
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Business / Motivate / Startups
As more and more people move away from the traditional style of corporate work and move into an embraced environment of remote employment, and more so, self-employment, whole other levels of challenges become apparent that were not so apparent in the traditional work-place environment. Communication skills now need to be refined to compensate for the limited face-to-face interaction, and many professional relationships are now...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
