Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Design
Guest post by Smrita Jain It’s Monday morning, 10 am. We all gather around our conference table, some having their tea or morning joe. We start our usual struggle of understanding what the client is requesting. What we ought to deliver, when to deliver, how many, what material or platform and, most importantly, why! I Question Everything. With messy job numbers, project managers are clueless as...
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Business / Digital Marketing
Everyday, we are doing business with a world that has access to more information than ever before. Every school of thought can be researched quickly. Niche markets have opportunities like never before, and ‘long-tail’ businesses are still making good profits thanks to search engines, readily available and detailed amounts of data and targeted marketing. Education is an everyday commodity. Communication is fast and word of...
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Business / Digital Marketing
Guest post by Hollie Hoadley It’s no secret that knowing your customer journey and nurturing it throughout the entire lifecycle is so important to running a successful business. We know that from the second someone enters a form, emails or calls, or places an order, it’s critical to ensure that their experience is handled with the utmost professionalism and care. Seems simple, doesn’t it?...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
