Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
As another year draws to a close, it is only natural that we use the turn of the new year to review what’s been and resolve to improve and progress, both personally and professionally. Growth is essential for survival, and the speed of business evolution is now pivotal for success. We have seen big corporations experiencing the pain points of slow movement first hand,...
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Business / Digital Marketing
This is a guest post by Rishi Ghai Most businesses review their marketing health at least once a year. Your business probably does the same, adhering to an annual planning cycle. One would think that such reviews are more than sufficient to keep you on course and set new marketing goals. The truth is that despite frequent reviews, the marketing function of your organisation may...
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Business / Motivate
60 – 80 percent of most western economies are built around small business ownership (5 employees or less). The hum of our economies, it seems, relies heavily on hard working people rolling up their sleeves day in, day out and committing to the process of pumping out their products and services so that we can all live reasonably settled lives. There is so much buzz...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
