Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Startups
We’ve all heard of an ‘overnight success’- you know, that extremely successful company that seems to come out of nowhere. What you don’t commonly hear is the amount of time, effort, trials and tribulations a company faces before they even get out of the starting gate. Unlike in the movies where years of work can often be summarised in a short, cheerful montage (cue upbeat...
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Motivate / Travel
One of the amazing things about travelling is how easily people co-exist who have little understanding of each other. A smile. A nod of the head. A point or a gesture is usually enough to get you through most conversations. And life goes on. You don’t always end up with specifically that which you requested, but somehow you excuse the misinterpretation for the joy of...
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Motivate
“If you want to do something new, you have to stop doing something old.” – Peter Drucker As in life, also in business. There is only a limited amount of time, energy and resources available to you at any given moment. We like to cling to an illusion that we can have it all. But we can’t. The sooner we realise and accept that truth,...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
