Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Digital Marketing
And how to choose the right SEO company It’s like those ads you see, you know the ones that promise that you’ll be earning 6 figures all while you’re sitting poolside. Or that you can set yourself up for life if you invest a particular sum of money in this special and limited offer. I’m not all doom and gloom, but I do stay clear...
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Business / Digital Marketing
Don’t blend in. In the sea of business enterprise it can often feel like you are blending into a pale grey. There are very few of us running one-of-a-kind businesses. We have many competitors. Everyone is trying to make a few thousand (hopefully million) dollars with their product or services. Just like walking down the street in a Siem Reap (Cambodia) the other day –...
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Business / Digital Marketing
Use keyword research to develop content for your audience So you’ve decided to plunge head first into building your own website and you’ve gone live. After such a huge relief to get everything perfect, you’re twiddling your thumbs. You thought that the launch would bring in all these new customers. But things are still the same. There’s no influx of emails in your inbox and your...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
