Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Startups
Starting and Scaling a Startup in Ireland Guest Post by Tony Corrigan Ireland has a thriving tech scene. Our startup, TenderScout, is in Dublin, the capital city, but it’s encouraging to note that there are tech hubs across the whole country. A map plotting Ireland’s startup sector can be found here. All of the tech behemoths are to be found in Ireland (Google, Facebook, Apple...
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Design / Digital Marketing
Guest post by Hollie Hoadley Do you know what UX is? We do, and we know how to use it! You may have been hearing the term UX being tossed around, especially if you’re in the online world. UX stands for User Experience and it commonly goes with design and all of the workings of how a user might interact with your app, webpage, product,...
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Business / Motivate
Hustle hustle hustle. Business is many things, but it is all about the hustle. Don’t like that word? Focus. How’s that one? Commitment. Discipline. The grind. We live in world that is always looking for magic pills and “ah-ha” moments. But the reality is – those are far and few between. And the work that we put in on a daily basis is actually what...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
