Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Design / Digital Marketing
In an ideal world, your website would be inherently interesting to the people who manage to stumble upon it. They would be naturally enthusiastic about your business, without any prompting whatsoever. Alas, this is the real world, and the only people who will be automatically interested in your site are your friends and family. We’re sorry! But we’re here to help. If your site is...
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Startups
Ensuring that your startup business is a success takes hard work and plenty of dedication; but, you know that already, otherwise, you wouldn’t have come this far. If you’ve collated the relevant knowledge, have a supportive team around you, and are ready to keep pushing forward; there’s no reason your new brand won’t arrive with a bang in today’s marketplace. The following are some tips...
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Business / Startups
There are quite a few talents that make a great manager or employer. Leadership and charisma, care and wellbeing, efficiency and problem-solving. They’re all important. But there’s one talent that’s particularly important in helping the business weather just about any storm. That’s the flexibility you need to go with the flow. The ability to react and adapt to changes in the market, in the workforce,...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
