Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
When things are going well for your enterprise, it can feel like nothing could bring you down. But, that feeling of flying high will, indeed, come to an end if you aren’t careful. We all know that successful business is about development. As such, a good product won’t be enough to see you through if you don’t continue to enhance it. Product development is, after...
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Business / Startups
When you work from home, you can often feel kind of smug. It’s a great feeling that you can create your own income from the comfort of your own house. When you’ve been stuck in a rut for years, it’s also a kind of relief. For many reasons, remote working can be incredible. It certainly gives you a lot of freedom, and it’s a great...
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Business / Digital Marketing
A day in the life of a digital marketer What do online marketers or digital marketing consultants do? They help your business to ‘get found’ online using a combination of inbound and outbound tactics. With many of my clients being accommodation businesses scattered throughout Australia, there are different ways I manage their online activity. In this article, I’ll show you what’s involved in my typical...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
