Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
Breaking from the norm and committing to a new project as a small business owner is essential to growing and becoming one step closer to your dream. A new project can be a new product or service that you’re implementing as part of your offerings to consumers, or possibly becoming a partner with another business. Ideally, your tasks will be layered, and all your employees...
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Health / Motivate
This is a guest post by Missy A. Garcia. Starting a business or running a business takes a lot of time, energy, and brain power. Entrepreneurs usually have less sleep and work longer hours than a 9–5er as well. So, a sex life often is something that gets pushed to the side during these stressful times. This can go for both sexes, but especially for...
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Business / Digital Marketing
Back in the day, when I was first learning sales and marketing, customer service was the be-all and end-all. It was the foundation of everything we were taught and was an essential cornerstone of every business strategy. Your customers are, after all, the people who actually keep your business going. It didn’t matter whether you were selling apples, or checking someone into your new luxury...
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Sep 20 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
