Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Startups
Apple, Facebook, Google, we all envy the success of great businesses. It can sometimes seem that some businesses simply have it all while others struggle with basic survival. In reality, every business has the potential to develop into something amazing, assuming that you follow the basic principles of building your market strategy and in-house approach for greatness. To name an obvious example, Apple didn’t become...
Read More
Business
There’s no doubt that we are living in a world that is almost entirely dominated by technology. And one interesting side effect of that is that the pace of modern life is much quicker than it’s ever been before. There’s actually a theory that life moves at the speed of whatever the fastest piece of consumer tech is. So when we were going around in...
Read More
Business
Businesses are increasingly pushing their staff to work harder for longer hours. The reason for this is usually due to a huge increase in workload and the pressure of deadlines looming for work to be completed. If you are a good employer, you likely compensate your workforce very well for the extra deadlines and pressures they face, and so the efficiency of your staff will...
Read More
Sep 20 2024
Sep 19 2024
Sep 19 2024
Sep 12 2024
Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
