Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Startups
Finding startup success is rare, so you want to make sure your business gets off to the right kind of start in order to avoid becoming one of the many startups that barely makes it out of the gate. One of the most important parts of your approach is how you spend your time and how you spend your money. If either one of those...
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Business
As you become more adept at growing the internal mechanisms of your firm, you’ll likely notice that new departments naturally spring up out of necessity. Some of these are slightly more important than others in the early days, but all contribute to the cohesive whole of the organization. That’s why getting the right staff, constructing the right communication networks and generally staffing these roles correctly...
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Business / Startups
You might have started your business in your basement, but now it’s time to flock the nest and expand your business. There’s only one problem: you’re currently the only employee, and you can’t quite see how you’ll be able to grow when you’re currently busy trying to handle all of the company’s responsibilities all on your own. However, don’t despair just yet: regardless of your...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
